The color of the mood is lavender!
The Pantone Color Institute traditionally announced next year's color. It was a completely new shade called Very Peri.
Usually the color of the year is chosen from existing archives, but this time it was important for the color institute to highlight the changes, the new vision of the world and the changes that we are all going through now.
We actually live in an era of change, and the color Very Peri has become a symbol of this transitional period. We are gradually emerging from the regime of intense isolation and are beginning to experience this world anew: our physical and digital lives are merging in a completely different way than we were used to feeling before.
The Pantone Institute states that the color of the year is intended to reflect global changes in culture, express people's emotions and depict what society strives for as much as possible. Therefore, the creation of a new shade as the “color of the year” is the personification of global changes.
The new color Very Peri is a complex symbiosis of cold blue with warm violet-red. This is the color of new horizons, perspectives and emotions that await us ahead.
We collected products in colors as close as possible to the lavender color palette.
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